5  Mindset Shifts to Increase Revenue as a Woman Entrepreneur 

Entrepreneurship is a journey of innovation, resilience, and growth. For women entrepreneurs, this journey often comes with unique challenges—balancing societal expectations, overcoming biases, and navigating industries that may not always feel inclusive. Yet, countless women have proven that success isn’t just about strategy or hard work; it’s about mindset.  

Your mindset shapes how you approach challenges and seize opportunities. Research consistently shows that adopting the right mindset can unlock unprecedented revenue growth and business success. In this article, we’ll explore five transformative mindset shifts that empower women entrepreneurs to break barriers, innovate boldly, and thrive financially.

1. From Fear to Confidence

Fear is a natural part of entrepreneurship—fear of failure, rejection, or even success. However, research from the University of Johannesburg highlights that women entrepreneurs who cultivate an “innovation conviction”—a deep belief in their ability to innovate—are significantly more successful in scaling their businesses. Confidence doesn’t mean the absence of fear; it means taking action despite it.  

Take Abigail Rose, for example, whose  entrepreneurial journey began with a deep sense of frustration. As an actress working on campaigns for major brands like Google and Verizon, she faced significant challenges that many creative professionals know all too well: inconsistent work, delayed payments (sometimes 60-90 days after a job), and the constant struggle to balance her passion with financial stability. These obstacles planted seeds of doubt and fear—fear of failing in her craft, fear of not being able to sustain herself financially, and fear of being trapped in an unstable career.

But Abigail didn’t let this fear paralyze her. Instead, she leaned into it. She began questioning the system that left so many creatives struggling despite contributing to a trillion-dollar industry. This curiosity became the spark for something bigger: a solution that could empower both creative professionals like herself and small business owners in need of high-quality digital content.

In 2018, Abigail co-founded Blended Sense with Albert Baez and Georgina Elizondo Griffin. The idea was simple yet revolutionary: create a platform that matches creative professionals with small businesses to produce and distribute digital assets like photos, videos, and social media content. This wasn’t just about solving logistical problems; it was about restoring dignity and financial stability to creatives while helping small businesses thrive in the digital age.

The early days of Blended Sense were anything but easy. Launching a startup is inherently risky, but Abigail faced additional challenges as a woman founder in an industry where women and minorities are notoriously underfunded. The fear persisted—what if the business failed? What if they couldn’t secure funding? What if they couldn’t scale?

Rather than succumbing to these fears, Abigail transformed them into fuel. She adopted what psychologists call a “growth mindset,” viewing every challenge as an opportunity to learn and improve. 

When the COVID-19 pandemic hit—a crisis that forced countless businesses to close their doors—Abigail saw an opportunity to pivot. She shifted Blended Sense’s focus toward helping small businesses establish an online presence, a move that not only kept the company afloat but also accelerated its growth.

By 2020, Blended Sense had delivered over 11,000 digital assets, serviced 69 small businesses, and paid out more than $250,000 to creative professionals. Despite receiving a buyout offer that could have made her and her co-founders millionaires, Abigail turned it down to stay true to their vision of empowering creatives and small businesses alike.

Actionable Tip: Build confidence by visualizing success and celebrating small wins. Surround yourself with mentors or peers who inspire you to take bold steps forward.  

  2. From Isolation to Collaboration

Collaboration is more than just working with others—it’s about building meaningful partnerships that amplify your strengths, provide support, and open doors to new opportunities. For women entrepreneurs, who often face challenges like limited access to resources or networks, collaboration can be a game-changer. Let’s break it down into actionable steps that you can implement today.

Why Collaboration Matters

Collaboration offers numerous benefits, including:

• Access to New Markets and Clients: Partnering with businesses that share your target audience can expand your reach. For example, a wellness coach could collaborate with a nutritionist to co-host workshops or webinars, attracting clients from both networks.
• Shared Resources: Pooling resources like office space, marketing budgets, or expertise can cut costs and increase efficiency. For instance, two consulting firms might share administrative resources while focusing on their unique strengths.
• Increased Credibility: Collaborating with established businesses or experts in your field boosts your reputation and positions you as a thought leader.
• Innovation through Diverse Perspectives: Working with others sparks fresh ideas and creative solutions that you might not achieve alone.

How to Start Collaborating

Here’s a step-by-step guide to help you transition from isolation to collaboration effectively:

Step 1: Identify Your Needs

Before seeking collaborators, assess your business gaps. Are you looking for marketing support? Do you need expertise in an area where you’re less experienced? Knowing what you need helps you find the right partners.

Example: If you’re a fashion designer struggling with digital marketing, collaborating with a social media strategist could address this gap while benefiting both parties.

Step 2: Find Complementary Partners

Look for collaborators whose skills or resources complement yours. This alignment creates synergy—where the combined effort produces greater results than individual contributions.

How to Find Partners:

• Attend networking events or industry meetups.
• Join online communities like LinkedIn groups or forums tailored for women entrepreneurs.
• Leverage local business organizations or female entrepreneur networks.

Example: A graphic designer might partner with a copywriter to offer complete branding packages for small businesses.

Step 3: Build Trust and Set Clear Expectations

Collaboration thrives on trust and mutual understanding. Once you’ve identified potential partners:

• Clearly define roles and responsibilities.
• Set measurable goals for the partnership.
• Establish communication protocols (e.g., weekly check-ins or shared project management tools like Trello or Asana).

Pro Tip: Draft a simple agreement outlining expectations, timelines, and revenue-sharing terms to avoid misunderstandings.

Step 4: Leverage Technology

In today’s digital age, technology makes collaboration easier than ever. Use tools like:

• Slack for communication.
• Zoom for virtual meetings.
• Google Workspace for document sharing.
• Trello or Asana for project management.

These tools ensure everyone stays aligned and productive, even if collaborators are in different locations.

Step 5: Start Small

Begin with low-risk collaborations to test compatibility. For example:

• Write guest blogs for each other’s websites.
• Cross-promote products on social media.
• Co-host a small event or webinar.

Starting small allows you to build trust and evaluate the partnership’s effectiveness before committing to larger projects.

Real-Life Example of Successful Collaboration

Two female entrepreneurs—a wellness coach and a yoga instructor—who teamed up during the pandemic. They co-hosted virtual wellness retreats combining yoga sessions with personalized health coaching. This collaboration not only increased their client base but also allowed them to share marketing costs and expertise. Their combined efforts created a unique offering that neither could have achieved alone.

3.  From Scarcity Thinking to Abundance Belief

An abundance mindset is more than just optimism—it’s a transformative way of viewing the world. It shifts your focus from what you lack to what’s possible. For women entrepreneurs, this mindset isn’t just empowering; it’s essential for spotting opportunities, fostering creativity, and driving business success.

Stephen Covey, in his seminal work The 7 Habits of Highly Effective People, defines an abundance mindset as the belief that there are enough resources and opportunities for everyone. This perspective is the antidote to scarcity thinking, which fosters fear, competition, and self-doubt. Instead of fixating on limitations, an abundance mindset encourages you to see the world as overflowing with potential.

What Does an Abundance Mindset Look Like?

Women who embrace an abundance mindset often share these traits:

• Optimism in Challenges: They don’t dwell on setbacks. Instead, they focus on solutions and trust that better opportunities are ahead.
• Gratitude: They celebrate what they have instead of obsessing over what they don’t. Gratitude rewires the brain to focus on positivity and growth.
• Collaboration Over Competition: They see others’ successes as inspiration rather than threats. By supporting others, they create networks of mutual growth.
• Openness to Change: They view change as a chance to grow rather than something to fear.

Why Is an Abundance Mindset Crucial for Women Entrepreneurs?

1. It Helps You Spot Opportunities Others Miss

A Harvard study on selective attention (the “Invisible Gorilla” experiment) revealed that when people focus too intently on one thing—like their limitations—they often miss other opportunities right in front of them. Similarly, an abundance mindset broadens your perspective, helping you see possibilities where others only see obstacles.

2. It Drives Innovation

Scarcity thinking limits creativity by making you cling to “safe” or familiar ideas. In contrast, an abundance mindset fosters experimentation and bold decision-making. A 2024 study by Abundance Global found that businesses led by individuals with abundant mindsets were 23% more likely to innovate successfully compared to those stuck in scarcity thinking.

3. It Builds Resilience

Entrepreneurship is full of highs and lows, but an abundance mindset equips you with resilience. Instead of fearing failure, you see it as a stepping stone to growth. This perspective helps you bounce back faster and stronger after setbacks

How to Develop an Abundance Mindset

Here are practical steps you can take today to cultivate this powerful mindset:

1. Practice Gratitude Daily

Gratitude is the foundation of abundance thinking. Start each day by listing three things you’re thankful for—whether it’s loyal customers, supportive family members, or even small wins like completing a task on time. Gratitude shifts your focus from scarcity to appreciation.

2. Reframe Your Thoughts

Pay attention to your inner dialogue. Are you telling yourself things like “I’m not good enough” or “I can’t afford this”? Replace these thoughts with empowering affirmations like “I have everything I need to succeed” or “I will find a way.” This simple practice can rewire your brain over time.

3. Surround Yourself With Abundance-Minded People

Toxic relationships can reinforce scarcity thinking by dragging you into cycles of negativity or competition. Seek out mentors, peers, or communities that inspire positivity and collaboration. Being around people who believe in limitless possibilities will reinforce your own belief in abundance.

4. Focus on Growth Over Perfection

Carol Dweck’s research on growth mindsets shows that those who believe in their ability to learn and improve are more likely to succeed than those who think their abilities are fixed. Adopt this mentality by viewing challenges as opportunities for growth rather than failures.

5. Give Generously

One counterintuitive way to build an abundance mindset is by giving—whether it’s your time, knowledge, or resources. When you give freely without fear of losing something, you reinforce the belief that there’s always enough for everyone.

Real-Life Example: Dani’s Story

Dani once believed wealth was about material possessions—having more money or things—but her perspective shifted after facing a traumatic brain injury that changed her life forever. She realized true abundance wasn’t about accumulating wealth but about living fully: having time for her children, pursuing passions like hiking, and creating memories that money couldn’t buy.

By embracing gratitude and focusing on what she could do rather than what she’d lost, Dani built a life defined by freedom and fulfillment—a true testament to the power of an abundance mindset.

Simplified Action Plan: See It, Feel It, Seize It

1. See It: Open your mind to possibilities by practicing gratitude daily and reframing negative thoughts into positive affirmations.

2. Feel It: Surround yourself with supportive people who inspire optimism and collaboration.

3. Seize It: Take action when opportunities arise—even if they feel risky at first—and trust that there’s always more where that came from.

4.From Perfectionism to Progress  

Perfectionism can be paralyzing—especially for women entrepreneurs who face societal pressure to “get it right.” However, research shows that experimentation is far more effective than perfectionism when it comes to driving innovation and revenue growth. Women-led businesses that embrace iterative processes—testing ideas quickly and refining them based on feedback—are 83% more likely to introduce successful product innovations than their male counterparts.

How to Shift From Perfectionism to Progress

Here are practical steps to help you embrace progress as a woman entrepreneur:

1. Launch Minimum Viable Products (MVPs)

An MVP is a simplified version of your product or service that allows you to test its viability with minimal resources. Instead of waiting until everything is perfect, release your MVP and gather feedback from real customers.

Example: If you’re launching an online course, start with a single module instead of creating an entire curriculum. Use feedback from early participants to refine and expand your offering.

2. Set “Good Enough” Standards

Define what “good enough” looks like for each task or project. This doesn’t mean settling for mediocrity—it means recognizing when something is ready for launch without unnecessary delays.

Actionable Tip: Use the 80/20 rule—focus on completing the 20% of tasks that will deliver 80% of the results.

3. Celebrate Small Wins

Perfectionists often overlook progress because they’re fixated on end goals. Break your larger objectives into smaller milestones and celebrate each achievement along the way.

Example: If your goal is to secure funding for your business, celebrate smaller wins like completing your pitch deck or scheduling your first investor meeting.

4. Reframe Failure as Feedback

Failure isn’t the opposite of success—it’s part of the process. Every misstep provides valuable insights that can guide your next move.

Mindset Shift: Instead of asking “What if I fail?” ask “What can I learn if this doesn’t work out?”

5. Seek Support From Mentors or Peers

Perfectionism often stems from self-doubt or fear of judgment. Surround yourself with mentors or peers who encourage action and provide constructive feedback.

Pro Tip: Join communities like YippityDoo’s network for female entrepreneurs to connect with others who share your journey and can offer guidance.

Real-Life Example: How Progress Transformed a Business

When Emily Weiss started Glossier, she didn’t wait for her beauty brand to have a full product line or perfect packaging. She launched with just four products—a cleanser, moisturizer, skin tint, and balm—and relied heavily on customer feedback to refine her offerings. By focusing on progress over perfection, Glossier grew into a billion-dollar brand that continues to innovate based on user input.

Simplified Action Plan: Progress Over Perfection

• Identify one project or task you’ve been delaying due to perfectionism.
• Define what “good enough” looks like for this task.
• Take one small action today—whether it’s sending an email, creating a draft, or sharing an idea.
• Gather feedback from trusted peers or customers.
• Celebrate completing the task—even if it’s not perfect!

5. Entrepreneurial Education as a Game-Changer

Entrepreneurial education is often overlooked but has a profound impact on mindset and revenue growth for women entrepreneurs. A study in South Africa found that entrepreneurial education significantly enhances innovation capability and business performance among female founders. Learning fosters proactive decision-making—a critical trait for navigating uncertainty and scaling businesses successfully.  

Why Entrepreneurial Education Matters

1. Bridging Knowledge Gaps

Entrepreneurial education helps fill critical gaps in business knowledge, such as financial literacy, marketing strategies, or leadership skills. A study by the National Association for the Self-Employed found that women entrepreneurs who received formal training were more likely to scale their businesses successfully compared to those without such training.

Example: Consider a woman starting a small bakery. While she might be an excellent baker, she may lack experience in managing finances or marketing. Entrepreneurial education can provide her with the tools to manage her business more effectively.

2. Staying Ahead of Trends

The business landscape is constantly evolving, with new technologies and trends emerging daily. Entrepreneurial education keeps you informed about these changes, allowing you to adapt and innovate faster than competitors.

Actionable Tip: Attend workshops or webinars on emerging trends in your industry. For instance, if you’re in e-commerce, learn about the latest in AI-driven customer service or sustainable packaging.

3. Building Networks

Entrepreneurial education often involves connecting with other entrepreneurs, mentors, and industry experts. These networks can provide valuable advice, partnerships, and resources that might not be available otherwise.

Example: Joining a business incubator or accelerator program can connect you with peers facing similar challenges, as well as mentors who have navigated those challenges successfully.

4. Enhancing Resilience

Entrepreneurship is filled with ups and downs. Entrepreneurial education equips you with the resilience needed to navigate these challenges by teaching you how to manage stress, pivot strategies, and maintain a growth mindset.

Mindset Shift: Instead of viewing failures as setbacks, see them as opportunities to learn and improve.

Real-Life Example: How Education Transformed a Business

Whitney Wolfe Herd, founder of Bumble, gained valuable experience working at Tinder and later pursued entrepreneurial education through various workshops and mentorship programs before launching her startup.

Her practical experience and insights gained from her tenure at Tinder were instrumental in shaping her business strategy and vision for Bumble. Her journey emphasizes the value of hands-on experience and resilience in building a successful enterprise.

Simplified Action Plan: Invest in Yourself

1. Identify one area of your business where you need more knowledge or skills.

2. Find an online course or webinar that addresses this gap.

3. Connect with a mentor who can offer guidance based on their experience.

4. Join a community or networking group for women entrepreneurs.

5. Apply for a business incubator or accelerator program if possible.

How We Support Female Founders at YippityDoo

At YippityDoo, we believe in empowering women entrepreneurs through tangible support systems designed to fuel their growth journeys. That’s why we created the Big Idea Grant, a $1,000 monthly grant program exclusively for female founders who are ready to take their businesses to the next level. 

But this isn’t just about funding—it’s about holistic support:  

• Expert Coaching: Grant recipients gain access to mentors who’ve walked in their shoes and can provide invaluable guidance.
• Supportive Community:Our exclusive online community connects recipients with like-minded entrepreneurs and industry experts.
• Proven Result: Over 80% of past grant recipients have reported significant business growth within their first year.  

If you’re a woman entrepreneur looking for financial support and mentorship, we encourage you to apply today! The application process takes just five minutes—it’s fast because we value your time as much as you do.  Click here to apply 

The journey of entrepreneurship is as much internal as it is external. By embracing  confidence over fear, collaboration over isolation, abundance over scarcity, progress over perfection—and investing in entrepreneurial education, women entrepreneurs can unlock new levels of success and revenue growth.

At YippityDoo, we’re here to support you every step of the way with initiatives like our Big Idea Grant program because we believe in your potential to transform not just your business but also your community.

So ask yourself today: Which mindset shift will you embrace first? Your answer might just be the key to unlocking your next big breakthrough.